In the current international online shopping sector, the optimization of cross-border return and exchange experiences has become a core focus for brands competing for users. Data shows that 65% of cross-border consumers list "convenient returns and exchanges" as a key factor for placing orders, driving the industry to launch three major innovative measures: First, a "cross-border return and exchange shared warehouse" has been jointly launched in multiple countries, covering 12 countries in Europe, America, and Asia, shortening the return cycle to 3-5 days. Second, some platforms have introduced "virtual return labels" — after users apply online, they can choose nearby partner locations to send parcels, reducing shipping costs by 40%. Third, the new EU regulations require cross-border e-commerce platforms to clearly mark return and exchange policies and fees on product pages, with violations subject to fines of up to 2% of annual turnover. These measures not only increase user repurchase rates (by an average of 28%) but also drive cross-border retail transformation toward "no after-sales barriers".