2025 witnesses structural changes in the international online shopping industry, with full-link AI penetration and emerging market cultivation as core growth drivers. Data shows 83% of cross-border enterprises have deployed AI tools, cutting costs and boosting efficiency via intelligent product selection (over 80% accuracy in blockbuster prediction) and multilingual customer service (60% drop in complaint rate).​ In emerging markets, Latin American e-commerce grows 14.3%, while Southeast Asia and the Middle East unlock demand through localized payments (e.g., GrabPay, cryptocurrency) and pre-positioned warehouse logistics. Meanwhile, EU carbon labels and data compliance have become mandatory thresholds for brands going global, with the balance between ESG and technology emerging as a key competitive factor.